I joined the TCAPS Alumni Association board in 2014 and was tasked with branding and advertising the Crosstown Campus 10k. This annual race, which is our biggest fundraiser of the year, raises funds for a specific TCAPS program each year. The running race takes people from West Senior High School to Central High School–the two public high schools in Traverse City–and passes by the town’s original high school, now called Central Grade School. The race is a lot of fun and encourages participants to dress up in their school colors (high school or college) and prizes are awarded to the best-dressed participants.
the race. Retro Converse high-top shoes are the most quintessential high school memorabilia, resonating with a range of ages, and the campaign pitted the two area high schools against each other in a “battle of school pride.” Posters were distributed around town, and we ran a lengthy Facebook campaign to generate racers and volunteers for the event.