The Master Gardener program is taught through Michigan State University Extension in the state of Michigan, but there are programs in numerous states across the country. I became a Master Gardener in 2014 because I wanted to learn more about gardening, after my husband and I moved to our first home on almost a full acre of land. The program includes a 1,000 page manual, weekly tests over the 13-week session, and a final exam. As part of the MG continuing education, all MGs must complete 40 hours of community service annually and take continuing education classes to keep their information up-to-date. It’s a wonderful program and I’m happy to be a part of it!
I was delighted when the MG Coordinator asked me to design the recruitment posters for the 2015 training session. MSU Extension gave me freedom with the name and overall look of the advertising campaign, but they provided the detailed body copy. After reflecting on the reasons I wanted to be a Master Gardener–giving back to my community, understanding how to keep plants alive, growing food–I painted some watercolors highlighting happy, colorful plants that resonate with people at first glance. My goal was to keep the content concise but informative, utilizing the bright watercolors to draw in viewers. The campaign had to appeal to a wide audience,: a few years ago most MG Trainees were aged 50+, but with the local/organic movement many people in the 20s and 30s take the course. In addition to the posters, I generated ads to run in the region’s newspaper and community. e-newsletter.
Newspaper / Online Ads: